Financial Literacy, Education and Inclusion

“No force on earth can stop an idea whose time has come” - Victor Hugo
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Numbers Speak

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Awareness

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Literacy

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Education

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Inclusion

Dhan Ki Baat

‘Dhan ki baat’, the first of its kind socio-economic project focusing on financial literacy, education and inclusion is quite significant in terms of its social impact and growth potential. India as a developing economic super power is strongly into financial inclusion and revolutionary financial policies. Despite these strong steps, just one fourth of the Indian population is equipped with any basic financial literacy.  Moreover just five percent of the  population has knowledge of the usual financial parameters, statistics, and tools. ‘Dhan ki baat’ is an extensive financial education platform which could cater to the entire Indian public, scattered across multiple languages and cultures.
 
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27% & 24%

Only 27% of Indian adults and 24% of women meet the minimum level of financial literacy [Reserve Bank of India]

9 major languages

There are 9 major regional languages, each used by 30 million plus users

1.4 billion

Out of India’s 1.4 billion people, around one third have Hindi as the mother tongue

10%

10% improvement in financial literacy and inclusion can create wonders in the GDP and economy

The Product - DKB

Along with awareness, ‘Dhan ki baat’ offers the first of its kind mobile and web cross platform application offering innovative digital solutions for financial literacy, awareness, and empowerment for people across diverse age, gender, and income groups. The medium of communication will be Hindi and prominent regional languages.
 
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Focus Areas

It focuses on multiple aspects such as financial literacy, savings behavior, participation in financial markets, credit discipline, digital financial services and security, various financial product offerings etc. The project is envisaged to be developed and implemented with a holistic approach, along with the support from multiple stakeholders including the Government of India, State Governments, Local Bodies, Corporates and various Banking & Financial Institutions.

Social Impact

The financial literacy, awareness, and knowledge will dramatically improve the Indian economy and quality of life of the people. Even 10% improvement in financial literacy and inclusion can create significant growth in the economy especially in terms of the growth of GDP.

Community

  • Students & Teachers
  • Professionals
  • Women
  • Senior Citizens
  • Differently Abled
  • Tribes